Roger Billington：英国设计师的“国际化”理想

Roger. B设计作品：酒店设计—Morris Hotel—行政层走廊

　　Journalist: Design career which is need of accumulation, and you are involved in a wide range of areas, how do you enrich yourself?

　　【记者】设计是一项需要积淀的事业，您涉足的领域又非常广泛，您是如何不断丰富自己的呢？

　　Roger Billington: Design, design, and design! just kidding. In fact, I have nearly 30 years design experience, the boss in design-company, the professor in University, the researcher in some topics research. I think there is no limit in design thinking. You have design thinking and you can design in specific case. And I have rich experience in design management; deal with the relationship between the designers and the clients. We have 16 national designers; they are involved in the design of all areas. This is also the principle of operating this company, I like the young designers have their own ideas and come to tell me, I will give them advice to enrich their idea and ensure professionalism.

　　I recently had a speech, the topic only has three letters “EIS”, the three words are abbreviation for experience, inspiration and success. At that time, we will have 300 designers attending the activity, I divided this speech into three parts, the content is just the portrayal of our training system. In my opinion, I have design experience, and the young desgner have active inspiration, we work together to make success. This is correspond to our training goal.

　　【Roger Billington】 不断地设计！（笑）我在设计这行业已经有近30年了，开过自己的设计公司，在大学里当过教授，参与过一些设计相关的主题的研讨，我始终认为设计是相通的，主要的就是设计理念，有了设计理念到具体的设计案例中就都是相通的，在设计管理方面我也很注意，处理好设计师和客户之间的关系，就像我们前面提到的16位国际设计师，也会处理与他们的关系；就像我希望年轻的设计师能不断丰富他们的理念一样，我也会这样要求自己。

　　过段时间我会有个演讲，题目就是简单的三个字母“EIS”,到时有300个设计师参加。其实这也是“经验、灵感、成功”三个英文单词的缩写。实际上我觉得这三个字母蕴含的意义刚好符合我们这个培训体系的宗旨：经验，和年轻的设计师比我的经验会丰富点；灵感，他们年轻人总是有很活跃的想法，能提出各种不同的设计灵感，而我自己精力有限不能每个项目都亲自去出设计理念，他们就可以很好地帮我完成也给他们机会去实践；成功，经验和灵感的完美结合，即我和年轻设计师默契的配合就促成各个项目的成功。

　　Journalist: We are very pleased to have chat wih you on the experience and feelings about the design, the SW and the Roger B.brand, and thanks for your work to improve the designers ability.

　　【记者】今天很高兴能听您分享有关设计、有关SW、有关Roger B.的经验与感想，也很感谢您对年轻设计师的培养！

　　Roger Billington: You are welcome! And I want to make a simple summary. It’s not just internationalize the designer but the clients. Designers work in a group, they work together, especially to improve the systems of design, to create more professional environment, much professional relationship with clients, our clients have trust in our ability, so the designers have to develop ability to solve the problem they have,I have mentioned that we are just like lawyers, we should improve our ability to give them professional service. But the clients also should have international practical design information, know something about the international design system.

　　So they can understand the designer’s idea and respect the designing professionalism If you go to Shanghai, you would find that the client there have very international design idea, they understand the design system and would like spend millions on the project design.

　　Internationalize the designers and the clients would be the hot topic in design industry in next 5 to 10 years. We know our clients who maybe very rich, but they don’t have the design experience, we need challenging their minds, urging them to understand the design view, and knowing what they really want, this is our responsibility, in this way the designers and the clients can be in a harmonious situation, that will be very good. I think our colleges should be improved, try their best to let the young designers have the opportunity to get in touch with the international design idea to get much mature. Thanks!

　　【Roger Billington】其实我以及业界的一些朋友都在努力想通过我们的工作，让设计师有一个国际化的设计环境，让他们能达到国际水准；同时也要注意到客户想法的国际化也是不可忽视的，只有客户能理解设计师的理念、想法，整个项目才能更好地进行下去，否则将会影响设计师的设计。就拿深圳的客户和上海的客户做比较的话，我们可以明显感觉到上海的客户水准更高，他们理解设计师的设计，也愿意花更大的投入来做设计，而在深圳还没达这个水平。所以说设计师和客户的国际化都要重视,这也将是未来5—10设计界的一个热门话题，帮助设计师达到国际化水准的同时，也要让客户的观念国际化，同时我们的学校也可以做些努力，尽量给我们学院的学生提供机会去接触国际设计理念。谢谢！

（采访 / 中华室内设计网新闻中心：向莉

翻译 / 中华室内设计网新闻中心：夏丽娟）

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　　敬请关注“黑马”SW设计中心的DNA解码系列访谈之二：刘燕东——毕业于涉外企业管理专业的她，对于SW公司的管理自有一套法则。而且，你能从她的介绍中真正明白，作为活跃于国内设计界的一股新势力，SW除了多一些国外的设计力量，究竟还有哪些独特的基因……

　　相关链接：

　　系列访谈之二：刘燕东：管理、设计、技术并驾齐驱的“三驾马车”模式

　　系列访谈之三：80后设计主管李百炼与老外“师傅”的这三年